The headquarters of the fashion brand Lemaire occupies a handsome seventeenth-century building, formerly the Hôtel Pierrard, on Place des Vosges in the Marais district of Paris.

The square was built to order for King Henri IV, who intended to revive the French economy by stimulating domestic silk production to overshadow the fashion for French nobles to wear clothes made in the finest Italian fabrics.

The grand project did not come to fruition (the silkworms perished in the Parisian winters, forcing the seri-culture industry to move south to Lyon).